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About Us

We offer a team approach to financial planning, offering you a broader scope of expertise than you will likely find in any one person. Clients are our main priority, which is why we work to understand your unique circumstances and ultimately create a distinctive plan that provides a roadmap for your financial journey.

The financial advisors at First Choice Financial Planning are a highly experienced team that work with our clients to plan for retirement, education, insurance, estate, business, and tax needs.

Meet The Team

Steven Dawson, CFP®President 

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Education and Licenses 

  • B.S. in Speech Communications, Texas A&M University Commerce

  • M.S. in Managerial Economics, Texas A&M University Commerce

  • The College for Financial Planning

  • Licenses Held: Series 7, Series 66, Group 1, Series 9, Series 10

  • Certifications: Certified Financial Planner™ professional

  • Advisory Committee - The Assistance League of Greater Collin County

  • Consultant - Wipe Out Kids Cancer

  • National Speaker


My ultimate purpose for spending too much of my energy doing anything is to bring glory to Jesus Christ. I view myself as more of a steward of First Choice Financial Planning and God as the true owner. My staff and I enjoy serving people and providing a quality service to our community. I honestly believe in telling people what they need to hear and not necessarily what they want to hear. I believe that it shouldn’t take several days or weeks to get a call back from your financial advisor. As a result my office prides itself not solely on helping to ensure clients reach their financial goals but also on the quality of service we deliver to them along the way. We believe that our commitment to excellent service and sound advice is a much needed and powerful value proposition to offer the public.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® and CFP® in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

James Hesson, CFP®, Financial Advisor

Education & Community Service:

  • B.S. Music Education - Alliance University, Nyack New York

  • The American College of Financial Services

  • Graduate Work in Applied Trumpet – University of Louisville

  • International Speaker

  • Licenses Held: Series 7, Series 66

  • Certifications – Certified Financial Planner™

  • Men’s Discipleship Leader – Denton Bible Church

  • Board Member – Kiwanis Club of Plano

Who I am:

I have been serving families and small businesses in the financial service industry for over 9 years. Jill and I have been married for over 40 years and have 4 grown children and 8 grandchildren. My faith, my family, and my clients are my priorities, in that order. My wife and I are both musicians. We played professionally in New York and were both members of the South Carolina Philharmonic. I no longer play but still love music and we encouraged our children and grandchildren to enjoy it as well. Jill and I enjoy traveling internationally and we have gone on numerous mission trips to Haiti and Romania.

My Why

Glorifying Christ by helping my clients achieve their most important personal and financial goals is the focus of my practice. Stewardship, service and living generously are important Biblical principles that are the basis for how I always work for the best interest of my clients. I want to sleep well at night knowing I have done my best for those that I serve.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® and CFP® in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Jamaul Pride, Investment Executive



  • B.S. in Psychology and Spanish, Texas A&M University- Commerce

  • M.A. in Community Counseling, Argosy University

I have been in education for over 16 years and it is a passion of mine to guide others in becoming better aware of themselves and their capabilities. My hope is through this awareness others can find more fulfillment in their day-to-day life and want to help others do the same. I believe financial literacy and understanding is one of the best ways that we can help ourselves create a legacy for generations to come. Being a client services associate helps me further my purpose to see others' lives become better because of my presence in them.

I am fortunate to be married to my wife, Marquita, for the past 15 years and we have two sons, Xavier and Maliq. We enjoy spending time with friends and family and creating memories that will keep us smiling as we get older. I am also a proud member of Alpha Phi Alpha Fraternity, Inc.

Albert Bryant, CFP®, Financial Advisor



  • B.A. in Business Administration, Florida A & M University

  • The American College of Financial Services

  • The Institutes

  • Certified Financial Planner™ professional

  • Chartered Financial Consultant

  • Certified Life Underwriter

  • Chartered Property Casualty Underwriter

At First Choice Financial Planning and Dawson Private Wealth we pursue meaningful and longer-lasting impact with our clients.  By delivering client-centric comprehensive financial planning, I help successful small business owners and corporate executives achieve higher levels of peace and freedom. 

My wife, Erma, and I have 6 kids – Deja, Naomi, Niyah, Isabella, Gabriel, and Isaiah.  We love to compete.  It doesn’t matter if it’s board games, tennis, basketball, or volleyball we enjoy playing together and having fun.  On the rare occasion that I lose, I try to be a good sport.  I enjoy serving at my local church, Rotary Club, and am a proud member of the Alpha Xi chapter of Kappa Alpha Psi Fraternity, Incorporated.  As a steward of the grace God has given me, my aim is to serve others by helping them clarify their purpose and accomplish their goals.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® and CFP® in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Denise Webre, Office Manager, Chief Compliance Officer


Education: Bachelor of Science – Accounting – University of Texas at Dallas


I started my career at EDS and worked there for several years in accounting, compliance, and auditing capacities. I was a stay-at-home mom for quite a few years until my oldest son started high school. I worked part-time at Curves for Women as a Curves Complete fitness coach and also at All World Travel as a bookkeeper. I started working at Dawson Private Wealth in January 2016 as a client services specialist assisting the office manager with submitting client paperwork, marketing projects, compliance liaison, bookkeeping, and supporting the financial advisors. I assisted Steven Dawson with starting First Choice Financial Planning in 2020 and am currently the Office Manager and Chief Compliance Officer. 


I am the founder and president of the Allen Garden Club since 1998 and was recently named an honorary Collin County Master Gardener. I organize meetings, events, publish a monthly newsletter, and maintain the AGC website. I helped start the Allen Community Band where I have played flute since 2013. I also play my flute each weekend with my church choir. My husband, Troy and I have been married since 1990 and we have three grown sons.

Ashley Stone, Administrative Assistant

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I started work at 18 years old in Retail Management. After taking some years off to raise our precious family, I entered back into the retail world as a manager in the food industry as well as operational management roles for the last 10 years. I am excited to be learning the world of finance and to be part of a team that honors God in all aspects of this business. I know that I am in the exact role God has equipped me for, loving others and being an integral part of a team paying attention to the details that are so crucial to our business. I am happy to come to work everyday and join a team that has the same values.

I have been married to my husband Adam since 1991. We have four children, Zoe, Noah, Julian and Liam. We recently welcomed our first grandbaby Jude. My husband, Adam is the Discipleship Pastor at our church. I join him in co-directing the marriage ministry at our church. We have also led worship for over 20 years.  I lead worship with my guitar at women’s retreats as well as events at our church. It is my joy to encourage people to trust in our Lord and Savior, Jesus Christ.

Jalauna Dawson, Insurance Specialist

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  • B.S. in Sociology – Texas A&M Commerce

  • M.S. in Sociology – Texas A&M Commerce


I have always had a passion to help others and to serve my community. I am an independent life insurance agent and enjoy helping families plan for the unexpected.


I've been married to my husband Steven for 13 years and we have 3 wonderful children together. Their names are Carter, Seth and Solomon. I consider it to be a blessing to be a mother and a wife. My hobbies include Zumba class, looking up recipes on Pinterest, studying theology, and reading financial magazines.

Marquita Pride, Insurance Specialist

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  • B.A. in Business Administration, Huston-Tillotson University

  • M.S. in Human Resource Management, Argosy University

I have worked in the financial industry for over 10 years. I enjoy being able to connect and establish strong relationships with all levels of people. I believe this is the foundation of serving others in any capacity. More than anything, I love helping people and making sure that they are well taken care of. This is what inspired me to become a client services associate. It's important for me to look out for the well-being of the people that I serve.

I enjoy interior design, graphic design, creative writing, reading, and spending time with family and friends. I am blessed with my husband, Jamaul, of 15 years and two amazing boys, Xavier and Maliq. They push me to be the best version of myself and encourage me to keep pushing toward my goals and aspirations. I am also a proud member of Alpha Kappa Alpha Sorority, Inc.

Natasha Hampton, Insurance Specialist

Working in the financial industry for nearly 20 years has afforded me a diverse background in financial services. I am passionate about serving others, and l believe God has gifted me with the unique ability to connect with people from all walks of life. One of my favorite sayings is, "I don't meet strangers, just new friends I haven't met yet".


I am privileged to be the wife of Justin Hampton, and the mother of 8 amazing children. Yes, you read correctly. I have 8 kids! I enjoy spending time on our land watching them run and explore. I also love teaching my children bible verses by singing creative songs that I've written. I pride myself on being able to recite every episode of "The Office" verbatim. In conclusion, my husband and I are also aspiring apiarists, which is a fancy word for beekeepers.

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